Email Cadences
Generate outreach email sequences from a client's Playmaker, edit each step, and apply them to a campaign.
Generate outreach email sequences from a client's Playmaker, edit each step, and apply them to a campaign.
Overview
Email Cadences generates outreach email sequences for the selected client, built from their Playmaker value proposition and ICP. Choose a sequence type and length, generate the steps, edit each email, then apply the templates to a campaign. The client's Playmaker must be complete before you can generate.
How to use this page
- 1Select the client
Pick the client in the top-right switcher. If their Playmaker value proposition is not complete, you will see a prompt to finish PlayMaker first; generation is blocked until then.
- 2Set up the generation
Open the generate panel and choose the sequence type (Post-Call follow-up or Auto-Cadence), the number of steps, a writing style, and any extra instructions.
- 3Generate the sequence
Run the generation. The steps stream in, each as an email with subject and body grounded in the client's positioning.
- 4Review and edit
Edit any step's subject and body in place. Refine until the copy reads the way you want.
- 5Apply to a campaign
Apply the templates to a campaign so they become its Post-Call or Auto-Cadence emails. You can also export the sequence to PDF for review.
What the buttons do
Common questions
Why can't I generate?
The client's Playmaker value proposition must be complete first. Use the Complete PlayMaker link to finish it, then return.
What is the difference between Post-Call and Auto-Cadence?
Post-Call emails follow up after a call disposition. Auto-Cadence emails are the automated sequence the campaign sends on its own.
Does generating change a live campaign?
No. Generation only drafts the copy. It affects a campaign only when you apply the templates to it.
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